By your side

Embracing Change: The Journey of Our Rebranding

Dear Partners and Valued Stakeholders,

We are excited to share news of a transformative journey we are embarking on—a journey that reflects our growth, evolution, and progress over recent years. This is testament of our pledge to be a leading insurer, not just in terms of reach but also in serving our customers.

Today, we proudly announce that we are rebranding Philippine British Assurance Company Inc. to PhilBritish Insurance.

As we look back on our incredible journey since our incorporation, we recognize the incredible support and loyalty you all have shown us. Our accomplishments would not have been possible without your dedication, trust, and partnership. Like any successful organization, we understand that change is constant, and adapting to the evolving needs of the market is crucial.

The primary drivers behind our decision to rebrand are twofold: innovation and strategic positioning.

1. Innovation:
The world around us is evolving rapidly, with new technologies, trends, and customer expectations emerging daily. In the last few years, we have invested heavily on information technology. These are solutions ranging from Customer Relationship Management (CRM) to information security. To continue delivering exceptional service, it is imperative that our brand evolves alongside these changes. Our rebranding efforts will equip us with a fresh and contemporary identity that resonates with our existing and prospective customers. We continue to explore new paths and ways to make our products accessible and processes faster to keep up with the ever-changing needs of our customers.

2. Strategic Positioning:
As we envision a future of continued growth and expansion, we recognize the need to position ourselves strategically within the competitive landscape. Our rebranding initiative is driven by a desire to differentiate ourselves, clearly communicate our unique value proposition, and carve out a distinctive place in the hearts and minds of our target audience. This will allow us to strengthen our market position and seize new opportunities. Throughout the rebranding process, we will remain steadfast in our commitment to our core values and mission. Our unwavering dedication to providing exceptional products/services, fostering a positive company culture, and empowering our employees will remain the bedrock of everything we do.

What to Expect:

Over the coming weeks, you will witness the transformation of our visual identity, color palette, and typography. We are also revamping our brand messaging to better convey our reenergized mission, vision and value proposition. Rest assured, the essence of who we are will remain unchanged; this rebrand is about enhancing our image while preserving the principles that have brought us success.

Your Role in Our Rebranding:

We understand that change can be both exciting and uncertain. That is why we want you to know that we are committed to transparency and open communication throughout this process. Your feedback is invaluable to us, and we welcome your thoughts and suggestions as we redefine PhilBritish together.

As we unveil our new identity, we invite you to join us on this journey. Together, we will create a future where our partnership thrives.

Thank you for your unwavering support, trust, and collaboration.

We remain your steadfast partner… by your side.