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About Us

Philippine British Assurance Company Inc.
Our brand is in the heart of who we are and everything that we do.

Philippine British Assurance Company Inc. is a privately owned and duly authorized non-life insurance company serving the Filipino community since 1960. We aspire to be the most trusted non-life insurer in the country, a partner that our customers can fully depend on.

Our pioneering partnership with British firms Ker and Co., Sun Insurance, Phoenix Insurance and Union Insurance Society of Canton, has paved the way for Philippine British to achieve its important milestones throughout the years and be recognized from being an emerging insurer to becoming one of the most trusted and dependable insurers in the country.

The company currently offers the widest array of non-life insurance products across its many branches around the Philippines.  As part of the ongoing evolution of our brand, we are exploring new paths:  offering better products and faster services to the insuring public.  We are driven to continuously improve and provide genuine customer service that is of the highest standards – an experience that is FRICTIONLESS, TRANSPARENT, and RESPONSIVE.

We in Philippine British Assurance aim to earn your trust and deliver on our promise.  As we embrace the changes in today’s environment, Philippine British will be there… by your side.

Our Vision

To be the trusted and chosen non-life insurance partner in securing assets and building a better future.

Our Mission

To provide reliable access to responsive and innovative non-life insurance solutions that prioritize our customer’s unique needs every step of the way.

Explore the roots of PhilBritish Insurance.

Since the 1960’s the company has grown to become one of the largest, privately-owned business, providing quality insurance coverage for that past 56 years.

  • 1960

    Organized by a group of British companies, namely: Ker and Co., Ltd.; Sun Insurance Office, Ltd.; Phoenix Assurance Co. and Union Insurance Society of Canton, Ltd.

  • 1980

    The Wong Chu King family, also the owner of Mighty Corporation, bought the shares of Ker & Co.

  • 1987

    The Wong Chu King family took full control of the company.

  • 1992

    Rosario W. Cuyegkeng became President of the company.

  • 1995

    Opened first two distribution channels in Cebu and Davao. With a paid up capital of P10M.

  • 1996

    Reached P100M Gross Premium Written.

  • 2003

    Grew to 21 locations nationwide.

  • 2015

    Reached P900M Gross Premium Written.

  • 2016

    Re-launch of website.